LifeCHANGE
A philanthropic adventure awaits 6 young adults in this pay-it-forward reality show.
Built from the ground up with cross-platform reach in mind.
Engagement
- Casting has begun with online video submissions via the website. This serves as advertisement for the show, building the community for the site, providing content, as well as find the sixth young adult for the journey.
- The show will have a network broadcast premiere with additional content available online.
- Viewers will be encouraged to share their journeys with other community members, thus forming the roots for a social network founded around philanthropy.
- Because of the charitable aspirations for the show, brand integration not only has been a simple fit, but incredibly valuable for growth and expanding channels for distribution.
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